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Video: The results speak for themselves

August 27th, 2010 by Craig Jaggers

Guest contributor Jeremy Steffens
Director of Communications, Malaria Policy Center, Malaria No More

Malaria No More is proud to be working side by side with World Vision to achieve the first great humanitarian victory of the century – ending malaria deaths in Africa by 2015. It is partnerships like ours, and a groundswell of public support, that will help us declare victory over this leading cause of child deaths.

As 2015 draws closer, the Millennium Development Goals are becoming more attainable than ever before.  One of the critical pieces of the Millennium Development Goals is the fight against malaria.  Success in that fight has produced results across the board.  Declining child mortality, decreased burden on health care facilities and increased economic productivity are all results of investing in malaria.

The following video presents the myriad of successes that the world has seen from the tremendous efforts against malaria so far. While these statistics represent real lives that are being impacted by the progress in the fight against malaria, it must also be remembered that these results are not irreversible. The global community must push forward and advance these gains in order to end malaria deaths in Africa by 2015.

End Malaria and Insect Shield announce contest for fans! Win great gear!

August 23rd, 2010 by Kelli Day

Insect Shield treated double hammock from ENO

BECOME AN INSECT SHIELD FAN and get a chance to win an Insect Shield bandana, Insect Shield-treated end malaria t-shirt, hammock and mosquito net to keep you protected on your next adventure. One lucky winner takes it all!

Go to http://www.facebook.com/insectshield.

Click “Like”.

Then , send an e-mail to marketing@insectshield.com with “End Malaria Contest” in subject line.

A winner will be drawn on August 27.

End Malaria is partnering with Insect Shield to build a movement of people like you that want to end malaria. Be a part of a goal that could change the world.  Be a part of the legacy, the generation of people that actually ends malaria, for everyone, everywhere.

Thanks for being a part of our partnership promotions in the movement to End Malaria!

End Malaria takes campaign to Outdoor Retailer Show

August 12th, 2010 by Kelli Day

Last week, the End Malaria team brought our cause to life at the Outdoor Retailer Show in Salt Lake City, Utah.  This event is the largest one in the 0utdoor industry, with more than 1,000 brands and exhibitors, and nearly 20,ooo retailers and media in attendance.

Mosquito girls at the End Malaria booth

Mosquito girls at the End Malaria booth

Throught the “Deadliest Predator” exhibit, attendees found that the deadliest predator in Africa is not the lion, the hippo, or the crocodile, but actually the tiny mosquito. Visitors walked through the exhibit, weaving behind the gauzy bed nets to come face-to-face with  a larger-than-life mosquito image and a display case abuzz with live mosquitoes.

In an industry that knows mosquitoes as an outdoor nuisance, we showed thousands that in other parts of the world, a mosquito bite  is a death sentence.  In an industry that revolves around cutting-edge innovation and technology to protect from insects, heat, cold, fatigue and even their own sweat, we showed them that a simple $6 bed net (with high-tech treatment that kills mosquitoes for 3 or more years) can save lives.

Many people donated to provide bed nets, and several retailers said “yes” to becoming the corporate partners. These partnership will help that drive us toward our goal of 75 percent reduction in the number of malaria cases, and near-zero preventable deaths by 2015.

Good causes are good business. With strong corporate partnerships, we can End Malaria once, and for all.

Learn more about End Malaria corporate partnerships.

“Africa’s Deadliest Predator” video wins Telly Award

August 2nd, 2010 by Kelli Day

World Vision was recently honored with a Telly for the malaria impact video “Africa’s Deadliest Predator.”

The Telly Awards honor outstanding video and film productions, and web commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world.

Request a free DVD copy to screen on your campus, at your church, or just with a group of friends.


At World Cup, Spain wins and malaria loses

July 29th, 2010 by Craig Jaggers

Sí, España is victor in this year’s World Cup, but looking back, African children threatened by malaria shared the win. Whether in Washington, D.C., Johannesburg, South Africa or other countries across the African continent, many groups, including World Vision, used the global attention on soccer to raise awareness and inspire a greater response to defeating malaria.

UAM

Public service announcements, malaria training at public screenings of the matches and kick-out events brought attention in Africa and helped promote behavior change in communities where malaria is a threat. Here in the U.S., World Vision joined with the United Against Malaria (UAM) campaign to keep malaria high on the agenda of U.S. leaders.

On April 20, in the lead up to the World Cup, several autographed soccer balls representing more than 20,000 signatures – comprised mostly of World Vision advocates – were delivered to Congress urging on-going support for ending malaria deaths by 2015. Senator Roger Wicker (R-MS) of the Senate Malaria Working Group, along with supermodel Molly Simms and Roll Back Malaria Secretariat Awa-Marie Col-Seck spoke at the event.

The signatures collected through World Vision’s End Malaria campaign delivered that day provided a clear message that the world is watching more than soccer. We are watching actions of our leaders and doing our part to help ensure progress is made to finally defeat this deadly disease.

Though euphoria over the 2010 World Cup has waned, children continue to benefit from the momentum offered by the games, increasing the distribution of nets, advancing education and holding elected leaders accountable on commitments to end malaria.

End Malaria and Insect Shield Announce Contest for Fans! Win great gear!

July 27th, 2010 by Kelli Day

Bandana photo

BECOME AN INSECT SHIELD FAN and get a chance to win an Insect Shield bandana, Insect Shield-treated end malaria t-shirt, hammock and mosquito net to keep you protected on your next adventure. One lucky winner takes it all!

Go to http://www.facebook.com/insectshield.

Click “Like”.

Then , send an e-mail to marketing@insectshield.com with “End Malaria Contest” in subject line.

A winner will be drawn on August 27.

End Malaria is partnering with Insect Shield to build a movement of people like you that want to end malaria. Be a part of a goal that could change the world.  Be a part of the legacy, the generation of people that actually ends malaria, for everyone, everywhere.

**This contest is ON! If you were re-directed to an expired Insect Shield promo message, apologies! If you “liked” Insect Shield, and sent the email, you are officially entered in the contest.

Thanks for being a part of our partnership promotions in the movement to End Malaria!

“Deadliest Predator” hits the Outdoor Retailer Show

July 22nd, 2010 by Kelli Day
Kanga cloth worn by women in Africa, Photo by Yvette Cardozo

Kanga cloth worn by women in Africa. Photo by Yvette Cardozo.

On August 3, 20,000 retailers will gather in Salt Lake City for the annual Outdoor Retailer Show.  And for the first time, World Vision will be there, urging retailers to join the fight against Africa’s deadliest predator  — a predator that will be equally busy as it stalks and kills 2,000 children around the globe every day.

We are excited to be taking End Malaria to this Outdoor Industry event, where we can bring to life a message that should matter to those who love the great outdoors:  mosquitoes, a mere summertime nuisance in the U.S., carry a death sentence for millions across the world.

World Vision is partnering with Insect Shield (known for their insect-repellent apparel technology)  to urge the outdoor industry to get involved.  At the event, our Deadliest Predators exhibit will be on display and we will be asking corporate partners to launch a cause campaign with World Vision to End Malaria.  Visitors will be able to donate to provide high-tech bed nets and Insect-Shield-treated African cloth kangas.

In an industry where the  latest technology, innovation, and high-tech advancements are big business, we are delivering a simple but powerful message:  Malaria kills, but high-tech, yet simple solutions — insecticide-treated bed nets — save lives.

According to the Cone Cause Evolution Survey, 87 percent of consumers say they would switch from one brand to another if the other brand was associated with a good cause.

Would you choose one product over another based on a company’s commitment to social responsibility or a good cause ? Tell us what you think.

Congress takes a bite out of malaria funding!

July 2nd, 2010 by Craig Jaggers

budget-cut-2For most children in Africa, mosquito bites that pass on malaria are a lethal threat. And now programs to combat this killer disease are at risk as a House appropriations subcommittee just bit off nearly 70 percent of the increase in the President’s request for malaria programs — an amount already short of our $1 billion a year commitment the U.S. made in 2008.

If action isn’t taken, malaria funding could be limited to $615 million in Fiscal Year (FY) 2011, $70 million below the President’s request and far short of the Congressional promise to provide $1 billion a year.  These cuts are not merely for the sake of fiscal austerity, as the committee provided increases above the President’s request in other accounts.

This is a critical moment and, for those of us who care about protecting children from this lethal disease, a time for action.  It’s not too late to provide more funding for malaria, but Congress needs to hear that people care. The full House of Representatives will need to vote on the appropriations bill and the Senate has not taken action yet on the appropriations bill affecting global health.  Action now could make all the difference.

Help us show Congress that there is a chorus of people who find it unacceptable to take a bite out of the resources that are literally saving lives.  Take action now.

Global child and maternal health: World Vision’s reach spans from world leaders to real lives in Mozambique

June 8th, 2010 by Kelli Day

With the G8 Summit taking place in Canada this month, the issue of child and maternal health is receiving renewed attention around the world and in the media. (Canadian Prime Minister Stephen Harper has said that child and maternal health will be a priority at the summit.)

This is good news to Ventura Mazula, World Vision’s national director in Mozambique, who speaks out about a top child killer in his country — malaria. Below, Mazula explains a bit about the malaria situation in Mozambique.

Mazula’s report

Life expectancy in Mozambique is now 40 or 41. It used to be 50 or 52. Malaria represents a major problem, and is the biggest killer. It’s still the major cause of death, especially for children.

Mozambique is the next target country in World Vision's Operation Safety Net, a multi-year effort to distribute millions of anti-malarial bed nets throughout several African nations. <br>2010 Photo by Lucia Rodrigues/World Vision
Mozambique is the next target country in Operation Safety Net, our multi-year effort to distribute millions of anti-malarial bed nets throughout several African nations. 2010 Photo by Lucia Rodrigues/World Vision

Poverty, lack of education and lack of access to health care makes the population of Mozambique especially vulnerable. More than 50 percent of the people live in conditions of absolute poverty with an income of less than a dollar per day.

Children under age 5 are especially vulnerable because their bodies have not yet built up resistance to the malaria parasite. Malnutrition also makes children more vulnerable. The levels of malnutrition are still high and when the body is weak, it becomes vulnerable to any kind of disease, especially malaria that hits so hard and weakens the body.

In rural Mozambique, World Vision works to educate and protect families against malaria. World Vision trains mothers about proper nutrition and basic health care for their children.

World Vision also trains and equips health councils, made of community volunteers, to use drama and home visits to educate and sensitize communities to the risk, prevention, and treatment of malaria. In cooperation with the government, we are also building health centers in rural areas.

G8 Summit addresses maternal and child health issues

Poor child and maternal health is a leading health crisis around the world as it is in Mozambique. Each day, more than 24,000 children die of preventable causes — including malaria.

This month, President Obama will attend the G8 Summit with country leaders from seven other wealthy nations. The decision they make can save lives.

Take action

To keep these programs and life-saving interventions moving ahead, it is critical that we encourage our government leaders to increase the level of funding for health programs so that we meet the Millennium Development Goals and  put child and maternal health and nutrition services in the countries where they are most needed.

Send your own message to President Obama today. Ask him to take concrete steps to stop the preventable deaths of 8.8 million children.

Malaria caused by mangoes and hard work?!

May 20th, 2010 by Kelli Day

Eliminating malaria in places like sub-Saharan Africa involves more than just distributing bed nets.  According to a recent op-ed in the Los Angeles Times, cultural mindset is often the biggest thorn in the side of international agency partnerships that spend millions of dollars to get treated nets into the hands of impoverished sub-Saharan Africans.

Zambia LLIN dist mother with LLINs
A World Vision volunteer caregiver travels by bicycle, carrying bed nets, education … and hope.

Medical anthropologists have found that because malaria is so common in much of sub-Saharan Africa, and because the majority of cases go away on their own, many rural Africans consider malaria a minor ailment, as many Westerners might think of the flu.  Research also shows that many rural people also believe malaria is caused not just by mosquitoes but also by other factors such as eating mangoes or hard work.

The op-ed piece by Sonia Shah goes on to say that while we see treated nets as a lifesaving gift, many rural sub-Saharan people see them as a nuisance that provides only partial protection against a trivial illness.  Hence the stories and reports of people using their bed nets to catch fish or as wedding veils.

Recently, in Washington ,D.C, a group of aid workers, social scientists, and businesspeople active in various bed net distribution programs met to consider the bed net dilemma.  They found that education programs to support bed net distribution efforts, urging the rural poor to actually sleep under the nets they’ve been given, was the only effective way to address the issue.  Education.  An intervention that costs time and money that many organizations do not have to spare.

World Vision, serving in 62 countries affected by malaria — including 23 in sub-Saharan Africa — equips tens of thousands of indigenous volunteer caregivers and staff to fight malaria. These staff and volunteers are thoroughly trained in community and home interventions, including bed net distributions, education and training in installation, usage and maintenance of bed nets, as well as supplying antimalarial drugs.  We call them our “boots on the ground,” and in the fight to end malaria, they are one of our greatest assets.